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    Latest TRAI Rules Regarding Tele-Marketing

    To govern and maintain UCC (Unsolicited Commercial Communication) and ensuring clarity in the chaotic/jumbled Bulk SMS industry, TRAI (Telecom Regulatory Authority of India) has manumitted the TCCCPR (Telecom Commercial Communication Preference Regulation) 2018. TRAI has articulated the directions to augment the control, restrict any fraudulent schemes, and ensure trustworthy safety to our end consumers. According to the modified regulations of TRAI, each brand or organization that plans to communicate with potential clients through Bulk SMS must have to register now with one of the DLT operators prior to sending SMS, Both companies and Bulk SMS service providers are responsible for cloud-based telecommunications providers who have direct responsibility for TRAI. A well-known DLT (Distributed Ledger Technology) blockchain technology regulate the entire phenomenon, interconnecting all criminal enterprises, We comply all Bulk SMS laws.

    trai regulations regarding bulk sms

    5 Entities Of The Blockchain Technology

    • 1. Principal Entity; it may be a company, organization, or a brand, intending to send Bulk SMS to concerned consumers and clients. It can also be a titleholder, an individual, business firm, any Government, public/private company, who desire to promote their services through Bulk SMS. In its new circular, TRAI made it compulsory for each Entity to register on the DLT telecom operators.
    • 2. Mobile Subscriber: These include the targeted audience or end customers who eventually receive these messages. They are bestowed with the right to allow or permit any business to send them promotional messages. They can register their complaints in case of spam or unwanted texts, can restrict text receiving at any time, and can also set preferences.
    • 3. Telemarketers: bulk SMS service Providers come under the definition of Telemarketers; businesses and organizations purchase SMS from them to reach their customers. Updated TRAI regulations make it compulsory for telemarketers also to register themselves on the DLT cloud. Hence, after registration as a telemarketer entity, they can send texts on behalf of the organization (Principal entity)..
    • 4. Regulator: TRAI is the main governing body for the whole process, performs the role of organizing regulatory compliance through keen scrutiny and regulate the actions to protect consumer’s interests. It also makes sure the strict prohibition of any fraudulent activity.
    • 5. Access points: these are actually telecom operators working as the DLT platforms such as Airtel, BSNL, Jio, Vodafone, and MTNL. These are linked directly to TRAI, helping in the smooth regulation process.

    Recent Updates Of TRAI Regulations

    • 1. DLT registration of telemarketers and Entity: Any brand or organization (termed as a principal entity) and service providers of Bulk SMS (also termed as Telemarketers) now have to register themselves with the DLT operators to reach their clients through SMS. Formerly, only service providers need to be registered with TRAI. However, with new updates, it has become compulsory for both.
    • 2. Content Template and Header registration: Headers, previously known as sender IDs, are required to be registered and approved through one of the DLT platforms. In the same manner, each text message content or general template needs to be directly verified by the telecom operators. Telemarketers (Bulk SMS service providers) will no longer be able to control the headers/ sender Ids and content template. Each and every detail of the template and header will now be available in the panel.
    • 3. Route for messages: Formerly, there were only two routes available, promotional and transactional, for sending Bulk SMS. Now there are three routes, the thir one being the Service (Explicit & Implicit). According to newer updates, the transactional route would be reserved for only Bank usage like OTPs sending. Informative message-related services fall under the category of Implicit. If a client prefers to get promotional messages from a particular company, then it will fall under the category of Explicit. Usual promotional messages like discounts and offers-related information would be dropped to non-DND numbers only.
    • 4. Client consent: Customers or mobile subscribers have got the complete control over the type of texts received and can also opt-out at any moment. Full details of permissions and consents will be made accessible in one place or single dashboard, helping clients to manage even recede their permission at any stage.
    • 5. Customers can set preferences: Formerly, clients were offered only to choose either DND or non-DND. However, in the latest updates, customers or mobile subscribers have got provided a time window in order to administer their inclinations at any time or day. They have acquired access to allow only specific kinds of informative or promotional texts to get received despite selected preferences. In other words, clients are now able to activate Do Not Disturb (DND) on their numbers for receiving messages from only desired companies. They can also set a particular time of the day to receive promotional SMS.
    • 6. Scrutiny function: In the new regulations scrubbing or scrutiny function is introduced for the ease of customers to assure that their SMS is being sent by fulfilling all the demands feed by the clients. Through this function, numbers are filtered to get a perfect match with the required criteria already set up by the clients. For example, If a recipient has set a consent to get SMS on Monday, but due to some reasons, he restrains his permission on Sunday, After filtering in real-time, he will not receive SMS on Monday. Customer preferences are filtered immediately to get quick results.
    • 7. Managing complaints: To ensure maximum protection and authenticity in the phenomenon, clients are permitted to enter their complaints concerning any violation of permissions through call or SMS.
    • 8. Compatibility between Telecom operators and service providers: Service provider companies have access to view complete details of entity (Header, template, consent) submitted to the DLT platforms. All pieces of information belonging to any enterprise or business are exchangeable and available throughout the network at any time.
    • 9. Guaranteed traceability: DLT (Distributed Ledger Technology) controls the whole operation, i.e., anything being added or registered on the network is recorded and saved on the cloud through Blockchain technology. At any time, data can be accessed or traced through this incredible technology.
    • 10. DLT purpose: The only goal of this regulation is to ensure translucency in the whole phenomenon. It is anticipated that spam and misleading activities can be avoided by using this incredible cloud-based platform to the maximum extent.